American Cinematographer the magazine of the American Society of Cinematographers, turned to DeFabio Design to produce two series of videos they'll be releasing online and in social media to support their print product. One series "Beyond the Frame" shows a behind the scenes glimpse of the Director of Photography at work and pairs it with the moment we saw in the finished film. New videos will be released weekly. The second series "INSIDE: American Cinematographer", serves as a monthly sneak peek at a story from the upcoming issue of the magazine. Sort of like a movie trailer for a magazine.